Microsoft Copilot

Microsoft Copilot is Microsoft's family of AI assistants across Microsoft 365, Copilot Studio, and Dynamics 365.

Now you can add primary research with real people directly in Microsoft Copilot to discover what your audience thinks and feels, then use those insights to create better content and make smarter decisions.

Why This Matters

The best way to understand people isn't scraping the web or relying on old data. It's speaking to them directly.

By connecting OriginalVoices to Microsoft Copilot, you can:

• Describe any audience in natural language
• Ask about any topic or test any idea
• Get instant answers from tens of thousands of Digital Twins - AI versions of real people, each owned and validated by the person they represent
• Use those insights to shape decisions, validate ideas, and create content that actually resonates

Instead of generic outputs, Copilot learns what specific audiences care about and generates messaging, content and decisions grounded in real human understanding and insight.

Setup

OriginalVoices integrates into Microsoft Copilot through Copilot Studio, where MCP is generally available. Any agent you build in Copilot Studio — and surface in Microsoft 365 Copilot, Teams, or the web — can call OriginalVoices.

Step 1: Create Your OriginalVoices Account

Create an account at platform.originalvoices.ai.

Step 2: Add OriginalVoices to Copilot Studio

1. In Copilot Studio, open your agent and go to Tools → Add a tool → New tool → Model Context Protocol

2. Fill in the following:

   • Server name: OriginalVoices
   • Server URL: https://api.originalvoices.ai/mcp
   • Transport: Streamable HTTP
   • Authentication: OAuth 2.0 with Dynamic Discovery (Dynamic Client Registration)

3. Click Save

4. Copilot Studio will redirect you to OriginalVoices to authorize access

5. Complete the authorization process

That's it! OriginalVoices is now connected to your Copilot Studio agent.

Generative Orchestration Required

Enable Generative Orchestration on the agent so Copilot can reason about when to call OriginalVoices tools.

Usage

When prompting your Copilot agent, mention OriginalVoices to trigger the research capability.

Example Prompts

Product Positioning

"I'm launching a line of home workout equipment. Use OriginalVoices to understand what 25-35 year old fitness enthusiasts prioritize, then create a product positioning strategy and key messaging based on their top concerns"

Ad Copy Testing

"Test this ad copy with our [target audience] using OriginalVoices, then give me a revised version that addresses any concerns or missed opportunities they specifically identify"

Market Research

"Use OriginalVoices to understand how US dog owners currently monitor their pet's health. Then create: (1) a research summary, (2) a go-to-market strategy, and (3) 3 Meta ad variations for my dog health product"

Landing Page Optimization

"I'm struggling to convert visitors on my landing page. Use OriginalVoices to find out what [target audience] actually cares about when considering [product/service], then redesign my landing page to speak directly to those priorities"

Competitive Positioning

"Research with OriginalVoices what frustrates [audience] most about [current solution/competitor], then create a comparison page that positions our product as the better alternative"

Benefits

• Instantly learn what people think and care about
• Create more relevant, targeted, and personalized content
• Test and validate ideas, copy, and messaging
• Compare differences across audiences
• Conduct deep, qualitative customer research