How It Works

OriginalVoices delivers real-time human opinions and insights powered by Digital Twins of real people.

Overview

OriginalVoices is the Human Intelligence Layer for AI - an API that delivers real-time human insights ready to integrate directly into your workflows.

When you submit a query, OriginalVoices gathers and analyses responses from our network of Digital Twins - AI versions of real people trained to represent their views and preferences.

The result: structured, actionable insights you can use instantly in your workflows to improve outputs and outcomes.

Digital Twin Methodology

OriginalVoices is powered by Twineo - our consumer app where thousands of real people create and train their own Digital Twin.

Each Twin is an AI version of a real person - not an AI persona or simulated audience.

Real people train their Twin to think and respond like them by sharing details about their opinions, preferences, and life experiences.

When questions are asked, a Twin uses this personal knowledge to accurately answer on behalf of the member.

Members (real people) are always directly in the loop to: (1) train their twin, (2) update their twin and (3) review and rate each Twin answer to ensure accuracy and ongoing validation.

We're using AI to amplify and augment, not replace, real people.

Core Concepts

Audience

An audience defines who you want to get insights about. You can describe your audience naturally, using plain language that includes any mix of:

• Location: e.g. USA, UK, Australia
• Age range: e.g. 18–34
• Gender: if relevant
• Interests: hobbies, passions, or cultural touchpoints
• Profession or lifestyle: job roles, habits, or mindsets

Example audience descriptions:

• "UK, 18–32, men interested in sports"
• "US, 25–45, tech professionals working remotely"
• "18–30, fitness enthusiasts"

The API interprets your audience description and selects the most relevant Digital Twins that match your criteria.

Saved Audiences

You can create and save custom audiences for repeated use. When an audience is saved, OriginalVoices generates a unique audience_id and locks the specific set of Digital Twins included in that audience at that moment in time.

This ensures that you always speak to the same Digital Twins when querying that audience again. Saved audiences also makes insight responses faster, because we skip the audience identification step and immediately route your query to the predefined Twins.

Saved audiences are ideal when you have an ideal customer profile or specific audience segment that you know you’ll want to engage repeatedly.

Ask/Open

Use Ask/Open for open-ended questions. For these questions, Digital Twins will provide free-text answers. OriginalVoices automatically puts these answers into clear summaries, themes and actionable insights.

We generally recommend using open questions whenever possible, as they provide the greatest flexibility, depth, and granularity of insight.

Example questions:

• "When purchasing running shoes, what's most important to you?"
• "If you were considering buying a personal finance app, what features would you be looking for?"
• "Which factors would make you trust a new skincare brand?"
• "How do you usually discover new fitness or wellness products?"

Ask/Choices

Use Ask/Choices when you want to provide a predefined list of answer options. This mode supports both:

• Single-select - Twins choose one answer option
• Multi-select - Twins choose multiple answer options / all that apply

Example questions:

Question	Options	Multi
Which of the following is most important when buying running shoes?	Price, Comfort, Style, Durability	false
Which features would you expect from a personal finance app?	Budgeting tools, Spending alerts, Investment tracking, Shared accounts	true

OriginalVoices captures answers from relevant Digital Twins, returning structured, quantitative insights.

Topic

You can describe any topic you want to explore or understand in more detail.

The topic can be as broad or specific as you need - from a product or service to a campaign concept or cultural trend.

When you submit a topic, OriginalVoices will automatically generate a set of relevant questions to uncover detailed insights and analysis.

Example topics:

• "A personal finance app"
• "An eco-friendly water bottle"
• "Remote work productivity tools"
• "Protein-rich dog food"
• "Purchasing running shoes"

Question Response Breakdown

When you ask a question, the API returns a structured breakdown of how your audience responded.
This format is designed to show what themes appeared, how they are described, and how common they were.

Here’s what each field in the breakdown represents:

Field	Meaning
title	The name of the theme that emerged from participant responses. This is a concise label capturing the core idea or pattern found across multiple answers.
summary	A short explanation describing what this theme represents. It clarifies the nature of the responses grouped under that theme — whether they reflect opinions, emotions, behavioral patterns, or lack of engagement.
prevalence	A numerical percentage indicating how frequently this theme appeared across all responses. This is calculated based on the proportion of participants whose answers matched or contributed to the theme.

This structure lets you immediately understand the “shape” of the audience's reactions:

• What themes surfaced (title)
• What those themes mean (summary)
• How common they were (prevalence)

End-to-End Flow

1. You define your audience - using natural language.
2. You ask a question or explore a topic - via the API.
3. OriginalVoices selects relevant Digital Twins.
4. Responses are generated, grounded in real human data and input - and analysed in real time.
5. You receive structured insights - ready to integrate into your workflows, products, or AI prompts.